Over the past two weeks most of the news focus in the U.S. has been on the shooting tragedy that occurred in Arizona. Some positive news concerning the prognosis of U.S. RepresentativeGabrielle Giffords has mitigated some of the nation’s mourning. Some of the news coverage has also begun to focus on the shooter Jared Loughner. By most accounts he is delusional, but it is still unclear if he technically meets any definition of mentally ill.
The Myth of Rational Thinking
So what does the potential mental illness of a killer have to do with finance and economics. Well technically nothing. But, since this is a financial and economic column, we find a way to transition. Actually it is worthwhile to focus on the so-called normal mind and identify some of the traits that can trip us up when we try to make decisions especially ones that will impact our future and financial well being. When we start taking a hard look at how we humans analyze the world it turns out that the rational mind assumed by most economic models is a delusion of our own making. The reality seems to be more consistent with the many oddities encountered by Alice after falling through the rabbit hole.
A lot of the new knowledge uncovered regarding the brain’s methods of analyzing the world has not yet been tied neatly back to the investing paradigms. So we must sometimes look to books and articles residing outside the investment literature. One such book that sheds light on some of the oddities of a normal mind is A Mind of Its Own. Author Cordelia Fine does a good job of distilling some of latest research and putting it into terms that a layman can understand and digest. Many of the insights have relevance to how we go about digesting the economic news and make financial decisions.
I Knew That Already
Over the next few weeks MM will enlighten you on some of the surprising features of your mind. Some of the operational features may seem obvious to you. However, this may be due to one of the more persistence delusions that we all share. Once information is revealed to us, our egotistical mind acts as if we knew it all along. As they say hindsight is 20/20. And, at this point your brain is reassuring you that you have always been aware of this feature of your mind. It is so obvious. Just like the internet bubble, and housing bubble seems so obvious in the post event analysis. Next year we all may be talking about how clear and obvious it was that gold was overvalued.
Herd Behavior and the Wisdom of Crowds
So, we have now established our great intellectual prowess to understand events after the fact. So, what happens to our so-called analytical mind as events are unfolding with the myriad of complex and conflicting information? When faced with critical decisions, particularly ones involving our personal finances, most of us would say that we weigh the most critical factors with an open mind and make an enlightened decision. The reality is that we quickly latch onto whatever notion is presented to us by our peers or is most prevalent in the public press. We then hang onto this hastily developed conclusion even if bombarded by contrary evidence.
Many of us have watched the show Who Wants to be a Millionare, which was highlighted in the movie Slumdog Millionaire. So we know that the lifeline that allows one to survey the crowd is fairly reliable. However, the more difficult the question the less reliable is the crowd’s consensus answer. Yet as a player lacking any knowledge of the correct answer we have only the choice of the crowd ringing in our ears. It seems almost foolhardy to question the crowd and select a different answer. This willingness to go with the crowd appears to be hardwired into our brain. This is the case even when our senses or powers of calculation tell us something different.
Pressures to Conform
Part of the run with the crowd phenomenon seems to include a certain degree of peer pressure or unwillingness to be the odd man out. A number of psychological experiments have confirmed that something as simple as noting which line drawn on a page is longer can be materially influenced when the majority (accomplices of the staged experiment) has publicly weighed in with the obviously wrong answer. The effect is more material if we also have to provide our answer publicly, but it also manifest itself even if we can maintain confidentiality with regard to our own answer.
Of course this tendency to trust the wisdom of the crowd is what underlies the many economic and financial excesses, such as the internet stock craze, and the most recent housing bubble. Almost all investment bubbles have some grain of validity, and you can make a lot of money running with the crowd. Momentum investing is based on the tendency for everyone to simply keep pushing the cart in the same direction. Most professionals that are involved in momentum trading understand that they are riding the currents produced by the madness of crowds, which is why there is such a rush for the exits once there is a hint that the crowd has become cured of its madness. But knowing the point of inflection is more a game of psychology than quantitative finance.
Dangers of Momentum Investing
One recent example of this phenomenon is the over 21% plunge in the stock of F5 Network on Thursday. The company released earnings results the previous evening, which were generally positive, although with mediocre forward guidance. The news seemed to set off a chain reaction of selling. Since many of the active traders of this stock are most likely momentum investors, any slight drop in price would create a mass dumping of the long positions. The company remains well positioned in the field of cloud computing and is still expects strong growth, but in the age of high frequency computerized trading, one small change in a company’s financial picture can cause a cascade effect that in a blink of an eye translate to a large move in the stock price.
Anyone dabbling in the markets needs to understand not only finance and economics, but also how human psychology interacts with the new trading techniques. Stay tuned to MM for additional insights into how our minds work, and how to avoid falling into common errors in judgement.